Capture the audience of both parents and students and introduce BCA as the local college of choice, highlighting the individual success stories of the students who have attended.
A direct mail piece that was on trend with a mix of infographics and informative copy. We developed the idea of the students being the hero of their own destiny and worked a comic book style into the design.
130,000 copies were printed and distributed within Maidenhead and its surrounding boroughs. We witnessed a positive result in raising the profile of the College and new student enrolments for the academic term ahead.