Brief
Elevate the existing branding theme to the next stage, making it more coherent, dynamic and striking. The new theme to be launched with their full-time prospectus.
Solution
The existing theme was strong but we wanted to inject more of the College’s imagery, develop the triangle shapes, challenge the typography and introduce subtle but vibrant areas of colour.
Result
The prospectus stands confident in its simplicity. With bold typography – running up the pages in places – and small bursts of course colours, content feels easier to digest and navigate.