Brief
Revolutionise the format of Bracknell &Wokingham College’s full-time prospectus into a handy pick-up guide that ultimately drives potential students online for further information.
Solution
We created the guide at A6 which meant reducing the course content to make it easily digestable. This would help us in our goal to increasing traffic to the College’ss website too.
Result
Small but mighty! The mini-guide is the ideal size for students to carry around or pop into their bags. Inside, potential students are encouraged to learn more and apply online.