Brief
Design and artwork a part-time prospectus to be mass mailed. To offer a solution for both part-time leisure and professional courses, with a focus on industry and careers.
Solution
We came up with the solution of a smaller leaflet to be mass mailed, with words forming part of the image, and focusing on specific elements related to the courses. This meant Eastleigh could save money by having smaller numbers of the prospectus printed.
Result
A reversible leaflet showcasing the leisure and professional offerings on alternate sides which was mass mailed, followed by a reversible prospectus following the same theme, giving full information on courses.